Twitter is a great marketing tool for any company. However, working with it requires time and dedicated resources, which not everyone has to spare. Never fear: there are many great tools and applications out today that can make it easier for a business to tackle Twittering and reap its benefits.

Photo Credit: Kris Olin via Compfight cc

Why use these tools?

• They will save you a great deal of time.
• They will increase the quality of your content marketing;
• They will give you an opportunity to attract new customers and grow your revenue;
• These tools will make you an internet-savvy bad-ass.

1) Hootsuite

This great solution allows the user to manage multiple social network profiles, setting up and scheduling posts and tweets. In addition, Hootsuite puts many statistical analysis tools at the user’s disposal, enabling them to measure the effectiveness of their campaign. Today, this service is used by a number of major corporations, including PepsiCo, Sony Music, CBS Interactive, and Virgin.

2) Scoop.it

Strictly speaking, this isn’t a Twitter tool, but it can be used effectively for this purpose. Scoop.it is a content curation service that allows the user to select the most relevant content and post it to their Twitter feed. Despite not being fully automated, this is a quality service that can make tweeting less time-consuming.

In fact, there is a variety of content curation services out there which will allow you to find and relevant news and stories relevant to your industry and company specialization.

3) IFTTT

If you need to fully automate your posts, this is the service to use. IFFTT allows the user create “recipes” around RSS feed and then trigger tasks based on content of feed items. Actually IFTTT has many more features than RSS to Twitter auto-posting. It allow to create triggers for a whole bunch of services. You can find IFTTT recipes if some google it.

4) TwitPic

Research shows that people absorb information much better if it contains images. TwitPic is a great tool for adding photos and videos to your tweets. To use TwitPic, just link it to your account Twitter, upload the desired image, and the tool will post it on your behalf.

5) TweetAdder

The main thing a blog or a microblog needs is readers. Without them, it is completely useless and pointless to maintain. However, managing subscribers and readers takes time. TweetAdder is a great solution for increasing the effectiveness of your marketing by managing incoming and outgoing messages and automating the process of growing your audience.
All of these tools have very different features; they do not duplicate each other. Each one can be used as a part of an aggressive content marketing strategy. For best results, use a combination of tools. This approach is already being actively pursued by many large companies, such as Coca-Cola, PepsiCo and others.