Share and Enjoy

Information overload is something that Facebook users face every day. It often has less to do with the fact that you have subscribed to a large number of people or groups, and more that, in addition to the required information, you will get a lot of useless information or clutter that you are not interested in. Facebook has decided to get rid of this problem by running NEWS Feed FYI.

What is the purpose of this update? People now get tons of uninteresting or irrelevant content that they do not want to read. However, they do not want to miss what is really relevant to their interests. At the core of Facebook News Feeds is the use of a few basic algorithms to sort and select only the necessary information for users such as:

● The frequency of interaction with a person or a page;

● The number of likes, comments and shares;

● How much do you interact with such content;

● Other items.

Facebook has recently updated the algorithm for ranking content. Zuckerberg’s team estimated that people used to read only 57% of news feed stories, without looking at the remaining 43%. However, now they will not lose it. The update should fix the problem that what people often overlook is really important to them because of the stories of the imperfect news feed.

Who will be interested in this information?

- Marketers and researchers;

- Journalists and bloggers;

- Companies and brands;

- Active users of social networks.

NEWS Feed FYI is too late

There is no doubt that the current news feed from Facebook is terrible. However, for a long time, there have been many creation and personalization services that can solve the problem better. A good example is LikeHack. In addition, they provide the ability to use multiple feeds from different social networks including Facebook, Twitter, RSS and others. Updates look important, but the information is usually late and not very useful.

In Conclusion

NEWS Feed FYI - this is not a revolution but a slight change in the algorithm for ranking your Facebook Feed. Now, even if you have not viewed any content on the previous sign-in, it is very likely you’ll see it next time. It will be most useful to marketers and brands, for which the receipt of relevant content is important for the effectiveness of content marketing and business in general. However, this mechanism still does not have the capability of personalization, in-depth assessment of user behavior and stories similar to its users. As a result, it is still not possible to talk about the victory over the garbage.

Share and Enjoy