As time passes and social media becomes more relevant for marketers and customer service managers. Social Media has become a tool to not only communicate with your audience, but also, increase your audience as well. Unfortunately, creating your own content can end up being repetitive and lack of information, this is when curating content for your social media comes into action.

Content curation is essentially finding content from a third party source, which would interest your audience, and posting it on your pages. Curating content can be beneficial financially by not having to pay content marketers to write as many articles, but it also gives an alternative perspective that, sometimes, your content marketer wouldn’t have had. Curating content also shows your audience that you know where to get content of a certain subject, which will lead to more people sharing the content you curated.

Whose Content Should You Post?

Despite curating content being a massively beneficial to a company, it can also be harmful to a company if not done right. That being said, the number of posts and what time you post your content is incredibly important to know before you begin your campaign. The most popular forms of posting content on social media pages usually leads with curative content, followed by their own content, closing it off with personal content, which are personal status’ that give your pages a voice.

When Should You Post Content?

When posting content on your social media page, timing can make all the difference in the world when trying to reach a certain audience, it can also determine if your content is seen by others or buried under users feeds. When scheduling Tweets or Facebook posts you’re most likely to gain a higher engagement rate when posting on Thursdays and Fridays. As for the best time to publish them, each social network varies in time.

What Should You Be Posting?

Despite timing and number of posts being important factors in a social media campaign, the actual content is possibly the most important factor. When sharing content, it’s essential to know what your audience is looking for. According to Kissmetrics, photos receive 39% more interaction than a regular posts, with 53% more likes and 104% more comments on photos, and 84% more click-throughs on the links. In addition, users are inclined to interact more with shorter posts.

How Often You Should Be Posting?

There are companies that post content, but they often forget that posting content too often can be a turn off to their audience, but, at the same time, posting content rarely can easily allow their audience to forget them. When it comes to Twitter and Google+ posting various times a day is beneficial to keeping a company relevant, news constantly flow throughout those channels, which is why it’s important to post at least five tweens per day and up to five posts on Google+. Facebook should be a tad bit more reserved when it comes to posting, five to 10 posts per week. Lastly, there’s LinkedIn, which requires the least amount of posts, once per weekday.

What Tools Can Help Me Post Curated Content?

As time passes and content curation continues to grow, more content curation tools will continue to emerge. A few tools worth mentioning are:

• LikeHack – LikeHack is offered as a tool and as a service. The tool provides companies with an extensive amount of content to post on their page along with a customizable filter. The service provides this along with a content curator who will post everything on the company’s page.

• Blundlr – Bundlr allows you to create relevant bundles of content: articles, images, videos, tweets and links, then just share the content on multiple channels.

• Curata – Curata is a content curation software that enables marketers to create, curate, organize, annotate and share the most relevant and highest quality content as part of a successful content marketing strategy

• Feedly – Feedly is an app that allows users to browse and share content from their favorite news sites, feeds, blogs and YouTube channels by delivering fast mobile-optimized content
using RSS feeds.

• Pulse – LinkedIn Pulse is an award-winning application that makes it easy to consume news on mobile phones and tablets by providing a curated feed from reputable news sources.

It’s important to remember that these tips are advised, but it’s critical to monitor everything and adjust to what works for you and your audience. Posting content you wrote yourself is crucial, but, at the same time, posting consistently and not blowing up your budget on copywriters is also very important to be successful.