Personalized News at a Click
The days of walking down your sidewalk to pick up the morning paper are only memories for many people today. According to The State of the News Media 2012, “…mobile devices are adding to people’s news consumption, strengthening the lure of traditional news brands and providing a boost to long-form journalism. Eight in ten who get news on smartphones or tablets, for instance, get news on conventional computers as well. People are taking advantage, in other words, of having easier access to news throughout the day – in their pocket, on their desks and in their laps.” While ready access to the technology is a benefit, the technology itself is not making it any easier for you to locate the exact news stories that are of interest to you. The vastness of the internet is far greater than any traditional newspaper.
